Digital and Inbound Marketing Specialist

    • Job Tracking ID: 512240-744806
    • Job Location: West Hartford, CT
    • Job Level: Mid Career (2+ years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: October 01, 2020
    • Years of Experience: 2 - 5 Years
    • Starting Date: ASAP
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Job Description:

blumshapiro is seeking an Inbound Marketing specialist who is passionate about helping our firm reach broader audiences online, through blogs, search engine marketing, remarketing, etc. S/he will adapt well to a fast-paced, ever changing environment, and will be excited to learn new skills, digital marketing technologies and contribute to new marketing strategies. This individual will help grow revenue generated through the firm website and inbound campaigns by increasing leads. S/he will work with team leaders to develop, launch, evaluate and optimize pay-per-click (PPC), search engine optimization (SEO), content and social marketing campaigns which bring qualified prospects to our website and raise our positive brand and product awareness. The position will also be responsible for analyzing marketing analytics, creating reports and recommending future strategies and tactics.

Primary Responsibilities

  • Be an expert at inbound marketing tactics including blogging, social media marketing, search engine optimization, content creation, website updates
  • Create monthly reports of monthly activity, recommendations and a clear summary of performance against the key performance indicators and metrics
  • Establish closed-loop analytics to understand how our inbound marketing activity turns into customers and revenue.
  • Analyze key metrics and performance data and implement optimizations that increase overall success for SEO/SEM, lead conversions, PPC and inbound marketing efforts.
  • Planning, implementation, and daily management of SEO and organic rankings and manage paid search programs.
  • Responsible for tracking, reporting and analyzing online user behavior, campaign performance, pipeline attribution, and conversion rates throughout the customer journey; including recommendations for conversion improvements and/or testing.
  • Responsible for firm website include optimization for organic traffic, search, CRO, buyers journey and paths, etc. Manage day to day changes through WordPress and manage the relationship with outside web company for large projects and changes.
  • Demand gen utilizing organic, paid (search and social) and manage outside paid search relationship
  • Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition - in partnership with other members of the digital team
  • Stay informed about inbound marketing industry developments and put them to use
  • Conduct competitive analysis studies on client competitors, including ongoing digital footprint analysis
  • Follow industry advancements, identify, research and propose new technologies utilizing AI and machine leaning to make our team more efficient and effective

Experience and Skills:

  • 2+ years of relevant inbound marketing/digital marketing experience including knowledge of inbound marketing, demand generation and SEO, email marketing, Social Media Marketing (SMM), Google Analytics, Google Tag Manager, Google Search Console, SEO/SEM, Google AdWords and paid search, Video marketing
  • Fluency in digital marketing processes, metrics and terminology and best practices
  • Excellent written and verbal communications skills
  • Strong knowledge base in all facets of web analytics and the ability to use data-driven analysis to create actionable insights and support recommendations.
  • Strong team player; ability to partner and communicate effectively with multiple teams
  • High level of pride in work, with attention to detail and commitment to quality
  • Ability to problem-solve independently and ask for help when needed
  • Experience with or working knowledge of the following tools: Hubspot, Wordpress, Google Analytics, CrazyEgg/Hot Jarr, SEM Rush, Google Search Console, Web Page Test, Keyword Density Checker and others.
  • Track record of building inbound campaigns that yield substantial results
  • Demonstrated ability to think creatively and create campaigns based on firm goals
  • Desire to learn on your own and keep up with inbound marketing and Internet marketing developments and best practices
  • Great writing skills and strong understanding of how to write SEO-friendly content
  • Minimum of a B.A. or B.S. degree